About us

Yatra (Travel Japan Together) was founded in August 2023 around one belief: that travel, done right, can alter the course of a life.

We are a Japan-based inbound tourism company — curating experiences that go beyond sightseeing, into something that stays with you long after you’ve returned home. Through our media and tour services, we connect curious travelers with a Japan that rarely makes the highlight reels: the quiet, the crafted, the genuinely alive.

The name Yatra comes from the Hindi word for “journey.” It was the obvious choice. Founders Kensuke Ko and Soma Tashiro first met as university students at a guesthouse in Kolkata — two strangers who ended up traveling together for nearly a month. What started as chance became a friendship, and years later, a company.

That trip left a mark on both of them. Travel has a way of doing that. The encounters you didn’t plan, the perspectives you couldn’t have found at home, the moments that quietly reshape how you see everything after. When the pandemic made international travel impossible, they turned their gaze toward Japan — and found a country of extraordinary depth: layered history, remarkable natural landscapes, living traditions, and a culture that rewards those willing to slow down and look closer.

From our office in Taito Ward, Tokyo, we are building journeys worthy of that Japan — and inviting the world to discover it.